Sorin is 46 years old, born în Roman, Neamt. After high school in the late ‘80s, he sold rock tape cassettes, then went to Bucharest to study journalism and communications in ‘93. Got a job in TV, turned to marketing. Two corporate stints (9 years in total, in ProTV and Catavencu media groups). Co-founded first company in ‘97. Other 6 startups co/founded since then, 3 are marching on. More than 20 years of professional expertise in brand building, marketing strategy, and execution.
As a child, Sorin started playing around with tools for metal and woodworking in his grandpa’s home workshop. He became a life-long tinkerer of all things mechanical (from ‘80s tape recorders to robotics prototypes). Crazy about modern classic cars, engineered to last. Curious by nature, he learned a lot from extremely different people, from African drivers to Albanian salesmen, Filipino digital consultants, and American engineers. Co-founder of Romanian Business Leaders foundation.